Interview: Why Artisanal Still Matters
I had the great pleasure to be invited by Erik Wolf, host of the podcast "Taste of Place" that is focusing on culinary culture, heritage, and food as a bridge to understanding different places and people.
The conversation explores why mustard is often underestimated, how flavor innovation happens outside mass-market systems, and what it truly means to grow a business without losing its soul.
Listeners will hear about the realities of sourcing organic ingredients, producing food at a small scale, educating consumers through tastings and storytelling, and choosing intentional limits on growth.
A thoughtful reflection on culinary culture, transparency, and why artisanal food continues to matter in a world increasingly shaped by industrial food systems.
Erik is the founder and Director of the World Travel Association, often called the pioneer of the food tourism industry.
He's a leading expert, consultant, and speaker in food and beverage tourism, advising global brands and destinations.
Episode 83 interview is online and can be listen via Spotify, Itunes and Youtube. Podcast Word of Food Travel
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